The TikTok ban has left countless users wondering, "What now?" Whether you're a casual scroller, a creator, or just someone who loved those endless entertaining videos, the loss of TikTok may feel like a big deal. TikTok gained massive popularity for its creative short-form content, giving people a platform to express themselves, discover trends, and connect with others worldwide. Without it, many users are now on the hunt for alternatives that offer the same sense of community and creativity. Luckily, there are plenty of other social media platforms out there that cater to similar interests. Let's take a look at some great options to help fill the TikTok-shaped void in your life.
1. Instagram Reels
Instagram Reels is one of TikTok's closest competitors. Reels allow you to create and watch short videos with music, effects, and text overlays, much like you did on TikTok. The big bonus is that if you already use Instagram, everything is conveniently built into the app you know and love.
What makes Reels stand out is Instagram's massive user base. Since so many people already use Instagram for photos and stories, transitioning to Reels feels natural for many. Reels have the potential to reach more users because Instagram heavily promotes them to new audiences through the Explore page. If you're a creator looking to grow your audience, this is a solid platform to try.
2. YouTube Shorts
YouTube isn’t just for long-form video content anymore. With YouTube Shorts, the platform now offers a space for short, engaging videos. The format is strikingly similar to TikTok, with an endless scroll feature and tons of editing tools like music, filters, and effects.
One major advantage of YouTube Shorts is its connection to regular YouTube. If you're already a YouTuber or are thinking about becoming one, Shorts can help you attract more followers to your main channel. YouTube's system for monetizing content is another advantage. Creators can eventually earn revenue from their videos as their channel grows.
If you’re used to creating engaging, informative, or funny videos, Shorts might be your new favorite creative outlet.
3. Snapchat Spotlight
Snapchat Spotlight is Snapchat’s take on short, viral videos. While Snapchat was originally all about disappearing messages and private stories, Spotlight offers a place where anyone can post short videos to a wider audience.
Spotlight videos are clean and simple, without the overwhelming screen clutter of other apps. Users can scroll through content without distractions, making it all about the videos themselves. Snapchat offers cash incentives for Spotlight creators whose content performs well, which means you could make money for your work if it’s a hit.
The only downside is that Spotlight isn’t as popular as TikTok or Reels yet. But if you're already a fan of Snapchat, this might be an easy addition to your daily routine.
4. Clash
If you’re a serious creator or fan of TikTok, you might want to check out Clash. Built to appeal specifically to video creators, Clash is all about supporting content through fan interactions. Unlike TikTok, where followers just "like" a video, followers on Clash can give you drops (virtual tips that serve as direct support to creators).
This system is perfect for people looking to turn social media passion into income. The app values quality over quantity, fostering positive interactions between creators and their audiences. While it’s still growing and might not have the mass appeal of TikTok yet, it’s gaining popularity among creators who want to build more meaningful fan relationships.
5. Triller
Triller has been around but gained attention as a TikTok alternative. On Triller, users create high-quality videos with advanced editing tools and a simple interface. Music artists often use this app since it has partnerships with major record labels, giving you access to a massive music library.
Unlike TikTok’s algorithm, which leans heavily on showing you random popular videos, Triller is more focused on content that its users intentionally follow. This setup appeals to creators since their videos are more likely to be seen by their fan base rather than getting lost in a sea of viral content.
While Triller doesn’t have the same cultural dominance as TikTok, it’s a fantastic option for music-lovers and aspiring content creators.
6. Dubsmash
Dubsmash was one of the original platforms for lip-syncing videos and short viral clips, even before TikTok took over. It’s simple to use, with tools to create videos paired with popular tracks. Over the years, Dubsmash worked to refine its platform and rebrand itself as a hub for social creativity.
It may not come with all the bells and whistles of TikTok’s massive editing suite, but it does offer a smaller and more close-knit community feel. If you're looking for something light and fun, Dubsmash could be just what you’re looking for.
7. BeReal
BeReal takes a unique spin on social media, encouraging users to post "real" unfiltered moments of their day. At a random time each day, the app prompts users to share a picture within two minutes, using both the front and back cameras.
While it doesn’t offer the same video-centric experience as TikTok, BeReal is perfect if you’re tired of endless polished content and want to connect with people on a more authentic level. Instead of scrolling forever, you’re checking out small, real glimpses of your friends’ lives, which can feel like a breath of fresh air.
8. Kwai
Kwai is another big name in short-form video apps. It’s highly popular in some regions outside of the U.S., and like TikTok, it features trends, challenges, and a mix of entertaining videos. Its user interface is reminiscent of TikTok, so if you’re looking for a similar vibe, Kwai might be worth exploring.
Kwai also offers rewards for creating and watching content, which can be a fun bonus if you spend a lot of time on the platform. Its algorithms are built to promote smaller creators, so it’s a good option if you're trying to build an audience from scratch.
Take this as an opportunity to explore platforms you may have never considered before! Who knows? You might even discover your new favorite space to create and connect.